OpenAI has widened the footprint of its advertising offering with a notable ChatGPT Ads expansion that adds 26 new countries, bringing availability to 89 markets worldwide. Launched just over eight months ago, the ad product has already attracted more than 100,000 advertisers, while the company reports over 1.2 billion weekly ChatGPT users who turn to the service to research ideas, compare options and make decisions.
The latest rollout covers a geographically diverse set of markets across Latin America, Europe, the Middle East, Africa and Asia. Building on recent entries into Mexico and Brazil, OpenAI is introducing ChatGPT Ads to 14 additional Latin American countries, among them Argentina, Chile, Colombia and Peru. The expansion also opens the platform to advertisers in Nigeria and South Africa in Africa, as well as Serbia and Ukraine in Europe, and Cambodia, Bangladesh and Pakistan in Asia.
OpenAI positions the advertising product as a tool for businesses of varying sizes. According to the company, ChatGPT Ads are intended to help local merchants, regional operators and global brands present their offerings to users precisely when they are actively exploring options. For example, a person researching nutrition or training plans in ChatGPT might encounter relevant services or products they had not previously considered. Advertisers can access the ads product through technology partners or directly via a self-service Ads Manager at ads.openai.com.
The company has also drawn clear lines around where advertising appears. Ads are shown only to users on the Free and Go subscription plans; Pro and Enterprise subscribers continue to experience ChatGPT without advertising. OpenAI frames advertising as a revenue mechanism that helps subsidize free and lower-cost access to the service while preserving ad-free experiences for paid professional and enterprise users.
Privacy and separation of content lie at the center of OpenAI’s stated approach to advertising. The company says it does not sell customer data, keeps user conversations private from advertisers, and ensures that labeled ads are distinguishable from the model’s own responses. OpenAI further asserts that advertising does not influence ChatGPT’s answers, maintaining an editorial separation between promotional placements and the assistant’s outputs.
Since the initial launch, the platform’s early adoption metrics have been notable. More than 100,000 advertisers have run campaigns on ChatGPT, signaling commercial interest across sectors and regions within a relatively short period. OpenAI emphasizes that the offering is aimed at moments of “consideration” — when users are actively weighing choices — and argues that this context can present meaningful opportunities for advertisers to reach engaged audiences.
Looking ahead, OpenAI says it plans to broaden the product’s capabilities. The company is developing additional ad formats, objectives, buying options and measurement tools, and is exploring more native ways for businesses to interact with users inside ChatGPT. These enhancements are framed as part of a longer-term effort to make advertising more effective and measurable while remaining consistent with the company’s stated privacy and design principles.
For businesses deciding whether to participate, OpenAI points to both direct and partner-led options for buying ads. The Ads Manager self-service option at ads.openai.com enables companies to set up campaigns independently, while technology partners offer another route to run ads on the platform.
This expansion comes amid broader industry conversations about the role of advertising in AI products, user privacy and the balance between free access and monetization. OpenAI’s rollout of ChatGPT Ads — and the guardrails it describes — will likely be closely watched by advertisers, privacy advocates and users as the company refines its formats and measurement capabilities.
With availability now extended to 89 countries and rapid advertiser uptake, OpenAI is signaling a major push to make ChatGPT a place where businesses can surface information to users during decision-making moments. Companies interested in running campaigns can find details and sign-up options at ads.openai.com, while the company continues to iterate on ad types, objectives and analytics to serve both advertisers and users more effectively.
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