OpenAI announced a new phase in its global advertising rollout as the ChatGPT Ads expansion reaches seven markets in Southeast Asia and Taiwan. The company said the program will begin rolling out across Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan, extending availability to businesses that want to advertise on ChatGPT through agency partners or, for eligible accounts, a self-service Ads Manager.
The move follows earlier Asia Pacific launches in Australia, New Zealand, Japan, South Korea and India, and increases the platform’s regional footprint. OpenAI said the expansion brings ChatGPT Ads to more than 60 countries worldwide, aiming to broaden reach for advertisers that already run campaigns in multiple markets.
Advertisers in the newly added markets can access ChatGPT Ads through several channels. OpenAI offers direct support from its Ads Solutions team and is working with a roster of agency partners, including dentsu, Havas Media, Omnicom Media, Publicis Groupe and WPP. Technology partners are also participating in the program. For eligible businesses, self-service access is available via Ads Manager at ads.openai.com.
OpenAI emphasized how ads will be presented and what protections are in place. Ads are shown only to users on the Free and Go plans; Pro and Enterprise subscribers will continue to have an ad-free experience. The company stated that it does not sell customer data and that conversations remain private from advertisers. Ads are displayed separately from ChatGPT’s answers, clearly labeled, and are not intended to influence the model’s responses.
Users retain control over ad personalization settings and can remove ads entirely by choosing a paid plan. OpenAI framed these measures as part of a broader set of ads principles designed to preserve user trust in ChatGPT while allowing advertising to help sustain free and low-cost access to the service.
The commercial performance of ChatGPT Ads has been a focal point for OpenAI. The company reported that the platform reached a $1 billion annualized revenue run rate in under 200 days after launch, a milestone disclosed at the end of August. According to OpenAI, tens of thousands of advertisers are now running campaigns on the platform, and the September expansion aims to extend those opportunities to more businesses across Southeast Asia and Taiwan.
OpenAI also signaled that the expansion is not an endpoint. The company said it plans to continue entering new markets and to develop additional ad formats, optimization tools and measurement solutions in the coming months. These enhancements are presented as part of a dual objective: increasing access to AI and delivering ads that are useful for people while producing effective outcomes for advertisers.
For local advertisers and global brands operating in Southeast Asia and Taiwan, the extension of ChatGPT Ads offers new channels to reach consumers who use ChatGPT under the Free and Go tiers. Access through agency partners may be particularly useful for companies that prefer managed campaigns and bespoke support, while Ads Manager provides a self-service path for eligible businesses that meet OpenAI’s criteria.
OpenAI’s continued expansion brings its advertising product to a wider geographic audience while reiterating the company’s stated privacy and presentation safeguards. The company’s public statements emphasize separation between advertising content and AI-generated answers, and they reiterate that conversation data is not shared with advertisers.
Businesses interested in exploring ChatGPT Ads in the newly added markets can find information on eligibility and account setup at ads.openai.com. As the platform grows, OpenAI’s next steps will include rolling out new ad features and measurement capabilities intended to support advertisers and maintain the user experience for ChatGPT customers.
Conclusion
The ChatGPT Ads expansion into Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan marks a significant regional extension of OpenAI’s advertising footprint. By combining agency partnerships, direct support and a self-service Ads Manager, OpenAI is offering multiple routes for businesses to participate while underscoring privacy protections and a commitment to preserving an ad-free experience for paying subscribers.
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